Crisis Issues And Reputation Management A Handbook For Pr And Communications Professionals

Crisis Issues And Reputation Management A Handbook For Pr And Communications Professionals

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crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders the study of crisis management originated with large scale industrial and environmental disasters in the 1980s it is considered to be the most important process in public relations three elements are common to a crisis a a